More Than Half of Internet Traffic Is Just Bots
People attribute a lot of annoying internet stuff to bots. Twitterbot followers, bots that sneak past spam filters, bots that send weird gibberish on messaging services. It sounds kind of tired, but maybe the situation is exactly as bad as everyone thinks.
Security and cloud service provider Incapsula analyzed 1.45 billion page views from 20,000 sites over 90 days. Their sample, which included traffic from 249 countries by IP address, showed that more than 60 percent of internet traffic is computer generated, compared to less than 40 percent of traffic that is driven by human clicks. That’s a pretty lame spread. In their infographic, Incapsula points out that there bots can have different end goals, and can mess stuff up in a variety of ways ranging from annoying to critical. The next questions is what do we do about it?