Exploring BBK Electronics – World’s Biggest Smartphone Company

Author Chinavasion Marketing 15.11.2021. | 19:00

Know More About TheWorld’s Biggest Smartphone Company – BBK Electronics

Be it Oppo, Vivo, or RealMe – wondering what's common in them? Read on to find out more about the company that forms a common link between these amazing smartphones.

 

Many of you must be using Oppo, Vivo, RealMe or OnePlus like smartphones. Even the tech market is overflowing with not just smartphones but different types of gadgets from these brands; attracting consumers with its appealing pricing. Well, do you know who owns these brands? It’s none other than BBK Electronics. A multinational conglomerate was established in 1998 within China. It acts as an umbrella for electronic categories. These categories include music players, high-definition cameras, smartphones, and more. Some low costs brands of BBK include Oppo, Vivo, Oneplus, Realme, iQOO. The common thread between these brands is the low cost and high-value proposition. Through a united front, these brands operate against large smartphone businesses globally like the competitive companies – Samsung, Apple, Xiaomi, Huawei, and more.

 

BBK Electronics – An Overview

 

In terms of sheer market size, BBK Electronics dominates with 30% smartphone sales. Following it, the second and third places are Xiaomi and Samsung. Their market share stands at 28% and 25% respectively. Companies such as Huawei are even further behind with a 14% market share. Despite staying ahead, BBK is lesser-known amongst international consumers (in terms of word of mouth). Besides, the organization has consciously chosen to stay aloof. This is being done to let its subsidiary brands shine effectively.

Moving on, you’ll be amazed by the founder and chairperson, Duan Yongping, and his reclusive persona. Rarely giving interviews, his limited prominence contributes towards the business staying away from the limelight. Yet it’s his expertise in gaming electronics that helped him create differently designed smartphones.

BBK brands such as Oppo, Vivo, Oneplus, and Realme often compete against one another. This is being done purposefully to create a sense of choice. It makes consumers feel they have more smartphones to pick from, even in the affordable range.

However, all of BBK's Chinese smartphones are designed for different purposes. Some smartphones have a particular feature set as per market needs. However, others have a specific price range that appeals to different customers. For instance, OPPO has the tagline of "Being a Selfie Expert". So, its marketing strategy or let’s say X-factor is its exceptional cameras.

Vivo, on the other hand, creates a balance between an exceptional audio experience and high-quality photography. Even in crowded environments, you get exceptional detail through Vivo. Keeping aside Oppo and Vivo, current tech-savvies are quite impressed by Realme, which is created as the price challenger to Xiaomi and Huawei. It aggressively positions itself to have the highest sales possible. This increases its business scale as well. Just like its competitor companies, Realme focus on college students and low-income workers.

One brand that offers mid-priced products and is giving a tough fight to the market’s leading brands- OnePlus. It stands at the pinnacle for flagship smartphones. It does this at the best price possible with high specifications. This combination gives OnePlus the title of "Never Settle". It gives the same specifications as industry giants such as Samsung, Apple, and more.

Another brand that we are sure most of you aren’t familiar with is iQOO1 which is currently focused upon adapting to the 5G generation. Even though the company is in its infancy stage yet it brings new technologies such as liquid cooling, anti-shake, and other features.

 

 

 

BBK has created different marketing strategies to redefine features to appeal to a wider range of buyers. What makes BBK’s subsidiaries' smartphones stand out in the market competing against the most powerful brands is its market research. Understanding the needs of target consumers can literally change the whole dynamics of the business. It brings new smartphone variance in all of these sub- brands. The business has garnered immense attention in Asian markets. It is presently setting sights on Western audiences as well for further growth. Expected to reach 7.5 billion by the year 2026, BBK electronics will undoubtedly be eyeing a major hold over the smartphone market.

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Author Chinavasion Marketing 15.11.2021. | 19:00
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