Sell cell phones in Australia

Author Chinavasion Marketing 13.2.2019. | 12:39

Sell cell phones in Australia

The fastest and the best way for communication between people can be done through the internet and other electronic devices. As there is an advancement in technology, there will be more consumption in the products. The country has 16.9 million smartphone users in previous years. Australians are the early adopters of new technology. Apple is the most popular brand marketed in Australia.

smart phones in australia

Market research:

In Australia, the cell phone market was dominated by the brands Apple and Samsung. In April 2018, Apple had a market share of 53.9 percent, while Samsung had a market share of 22.27 percent.  Smartphones witnessed the positive impact of new models being introduced in 2017. Some of the major product launches were Apple’s iPhone X, iPhone 8, and iPhone 8 plus models and Samsung’s new Galaxy S9 and S9+.

smart phone market in australia

Australia has been entering into the world of 5G. In the field of business-to-business, 5G will have the biggest impact on the usage of mobile phones. In the 5G network, the generation also depends on some new and emerging technologies and capabilities such as millimeter waves, small cells, beamforming, massive MIMO, and full duplex transmission. Samsung, LG, Google, and iPhone are some of the popular brands running in Australia. The country has 19.4 million cell phone users in it.

In June this year, an estimated 31.01 million mobile phone accounts were active in Australia. The average Australian had around 1.31 phone accounts in June.

4G and 5G development:

In Australia, there are 4 major mobile phone providers-Telstra, Optus, Vodafone, and Virgin Mobile. These providers offer a range of options and coverage such as package deals, contract options, prepaid plans, capped inclusions, and data packages. These Australian carriers are spending billions on upgrading their networks to high-speed 4G LTE services. Telstra 4G is one among them.

mobile phone usage in australia

Telstra 4G-it has started plans to cover 90 percent of the Australian population with 4G service by the end of January 2015. As of 27 August, Telstra had 5.2 million 4G customers. Telstra is upgrading the network to even faster LTE-advanced technology and deploying a new spectrum to add more capacity, speed, and reliability. 5G is the next major evolution in mobile network technology. In August 2018, Telstra switched on 5G capable sites on the Gold Coast, which enable it to test 5G pre-commercial devices in the real world. The 5G network provides improvements in various aspects as compared to 4G-faster network speeds, lower latency, and more simultaneous connections. Australian 5G networks will be switched on from 2019. Telstra and Optus have both committed to selling commercial 5G services in the coming year. While Telstra technically has a few 5G base stations live on the Gold Coast and in Toowoomba, Canberra, Perth, and Adelaide. 5G networks will theoretically be able to reach speed as fast as 20Gbps.


5G devices are expected to arrive in 2019 and 5G services in Australia are scheduled to be launched from 2020. In Australia, people can either purchase or rent GSM cellphones. The country is predicted to be one of the top four markets that will drive the growth of 5G in Asia. However, unlike the low wavelengths used by 4G, 5G will work on a new band, using extremely high frequencies in the range of 30 GHz TO 300 GHz.

Australia’s smartphone penetration level is 84%, which is revealed by the Deloitte Mobile Consumer Survey in the year 2016.

internet usage in australia

In Australia, cell phones are available through the online portal ‘mobile Citi’. It offers cell phones of brands Huawei, Samsung, and Sony and it also offers other electronic gadgets. ‘Whistle Out’ also offers the best smartphones in Australia.

As per the findings, the country has 2000 consumers aged 18-75, polled online during June 2018. It is proved that cell phones are having a significant presence since the year 2016. In Australia, smartphones continue to grow for accessing social media, while other devices have become less popular. As per the survey, in the under 50 age groups, cell phones are used to access social media by more than nine in ten ratios. During the year 2017, 81% of Australians have started using smartphones. This number of people accesses their social media accounts on their smartphones, which compares with 72% in the year 2016.

Tips to sell cell phones in Australia

  • Producing cost-effective cellphones for people.
  • Educating people for newly arrived trends in social media.
  • Network coverage available to consumers.
  • By making the product user-friendly.

To sum it up

The researches on cellphone usage in Australia reveal that cellphone consumers’ rate is increasing as compared to the previous years. Social media advertising or sponsorship is gaining greater acceptance as it is directly affecting cellphone consumers in Australia.

Author Chinavasion Marketing 13.2.2019. | 12:39
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