Amazon vs Alibaba – Who is Winning?

Author Chinavasion Marketing 29.1.2018. | 17:30

From humble beginnings, Alibaba and Amazon have grown rapidly to become the busiest ecommerce platforms in their respective countries and abroad. The competition is tough, the options for consumers are plenty and the markets are huge.

According to the following infographic by, Amazon is growing at its own pace and Alibaba is taking time to catch up, but just close behind.

Founded by Chinese business magnate Jack Ma and 17 other co-founders in 1999, Alibaba provides sales services and held its initial public offering (IPO) in September 2014, debuting at USD 92.70 per share. Alibaba was able to raise $25 billion for itself and reached a market value of $231.44 billion. Amazon, on the other hand, held its IPO much earlier, in May 1997 and debuted at $18 a share. The market value was $438 million and they were able to raise $54 million.

Both the establishments have ventured into various other areas such as cloud computing, digital payments, etc. They are the pioneers in their own fields in their own countries. In the year 2013, two of Alibaba’s ventures handled sales worth $240 billion, which is approximately double the size of Amazon sales and triple the size of eBay!

In terms of workforce, Amazon has hired more than any other ecommerce company. According to its corporate filings as of May 2017, Jeff Bezos himself is the highest shareholder in the company followed by corporates such as Vanguard, BlackRock, T.RowePrice, and others.

Amazon’s Chinese counterpart has some big companies as its shareholders apart from the co-founders. SoftBank has a share of 32.4% and Yahoo, a 16.3%.

Alibaba continues to be the only favorite among the Chinese. Taking into account the country’s population, one can only imagine the number of active users the company can acquire in the future. Alibaba accounts for 11.18 of total retail in China and the direct traffic alone is about 867.7 million per month!

A bit too much of information to digest? Wait for Amazon’s figures:

Amazon’s direct traffic is 2.2 billion per month and they account for 3% of total retail in the US.

With their worldwide presence and customer services, there’s little to no wonder why they’re named the 4th best brand by Forbes, while Alibaba stays at #12.

Both companies and growing and innovating at a steady pace, and both are sure to invade more market share in the coming years. And we can only wait and watch the showdown because the battle is clearly getting more and more interesting!

Here’s an easy-to-digest infographic from that details all the data side-by-side.

This guest post was contributed by Ana Farr, Community Manager at

Author Chinavasion Marketing 29.1.2018. | 17:30
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