Facebook Aims To Take Over Android TV Boxes And Apple TV By Developing Own Facebook TV Application

Author Chinavasion Marketing 6.2.2017. | 16:14

Everybody knows Netflix and Hulu Plus, companies are just some examples of major online video providers that aim to attract viewers with on-demand movies and series – an interesting industry that has grown rapidly throughout the past decade. Although the Netflix and Hulu Plus are the main players that dominate the market, it seems that soon another major company will enter this industry: Facebook.

Facebook has already been active in the video industry through both its desktop version and smartphone application; however, the company now aims to develop a TV app that can be used on so-called set-top boxes such as Apple TV and the latest Android TV Boxes. Through this TV application, Facebook wishes to offer online streaming and video services to its users in similar ways as Netflix does today.


Source: Facebook


Throughout the past years, Facebook has focused more and more on the television industry. The main reason for this lays at the fact that the company is trying to find a new source of income generated through advertisement as, after all, this is Facebook’s main source of income. Keeping that in mind, the switch to the TV and movie service industry for Facebook is not completely a surprise – considering the fact that only in the USA the TV advertisement market is already worth more than 70 Billion USD.


Viewing habits of the younger generation are known to be changing and fewer people are watching regular TV. Instead, view time seems to be switching to online and on-demand sources. Naturally, a large online company such as Facebook would like to take advantage out of this shift in consumer behavior. And although the latest Android phones come with beautiful displays, generally speaking, these are too small for consumers to enjoy a full movie or episode of their favorite series – which is why Facebook now starts to aim at the Smart TV industry instead.


Source: Digital Trends


Although the full details of this upcoming Facebook TV application are still unknown, experts expect that it will work similar to Netflix and Hulu, however, focusing more on reality TV and popular series rather than full movies. Facebook TV will purchase the rights to broadcast these series, sports events, and short videos and, in return, aims to make a profit by selling advertisement time to other companies. A business model with high potential as, up to date, no other on-demand providers are fully specialized in the offering of reality TV and, on top of that, Facebook has already established a wide pool of young and loyal users throughout the past decade that almost are certain to try out the company’s newest offering.

Author Chinavasion Marketing 6.2.2017. | 16:14
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