Every year there is a substantial change in how people search on the internet and how search engines attempt to deliver the most relevant results. There is also a constant change in how businesses try to market themselves by adopting new SEO techniques for better visibility and discoverability by searchers. According to a hubspot.com report, 12 billion searches are conducted on the web every month and that too only in America. In this scenario, it is only SEO that will help marketers get the traffic they want, boost their brands, and earn credibility.
In recent times the use of portable devices such as smartphones and the penetration of social media have changed the way marketers are communicating with their target audiences. When more than half of web searches are conducted on mobiles and 61% of these get conversions it would need a really compelling argument to stay away from optimizing your e-commerce site for mobile devices. Smart marketers are increasingly turning to SEO to stay ahead of the competition by becoming more relevant and useful to their audience so that they are driven up the SERPs. Some SEO trends that you need to keep tabs on to help you to stay ahead of the curve in 2016 and beyond:
Social Content Will Become More Prominent
In the times to come social media content like Facebook, Instagram, LinkedIn, Twitter, etc. will play a more important role in search rankings. According to a study, already around 76% of online marketers are using the social media to support their SEO. In this year and in the times to come it is expected that marketers will go all out to ensure that their social media posts rank higher on the results page of search engines. Google, as well as, Yahoo and Bing are expected to index more social media content than what they have been doing so far. According to the CEO of the top SEO Company New York, it is expected that the difference between web content and social media that exists today will be blurred.
Video Content Will Prevail
While it is acknowledged that audiences are entertained and engaged with video content far better than other static content, it is not widely known that by maximizing the number of videos, marketers can improve their page rankings. This becomes important in the context that as of now 62% of searches on Google are for video content. Since Google has now commenced paying attention to blended results, smart marketers should include engaging video content in their pages. Marketers will be interested to know that video content outranks other forms of static web content by 50 times and that searchers are inclined to click on video search results 41% more than on other search results. While video content can always be uploaded on YouTube, it becomes vital for Google to be able to discover this content, index it and turn it up in the search results in the context of specific keyword searches.
Optimization for Mobiles Will Be Crucial
The modern audience is always on the go and has taken to accessing the web with all sorts of portable devices like smartphones, tablets, and laptops not to mention the new generation smartwatches and other emerging devices. Already, the volume of searches conducted through mobile devices has exceeded that from desktops, and this is only the sign of things to come. While already, a good number of websites have been optimized for the smaller screen size of mobile devices, this trend will become the standard rather than the exception. Already Google has created major waves with its 2015 update that gave mobile optimized websites a boost in the page rankings because of the huge increase in mobile search traffic. Virtually every smart marketer has already optimized their websites for mobiles because of the overwhelming number of statistics that support such a move. Currently, over 80% of consumers are using their phone to shop and over 70% of the searches lead to productive conversions within an hour of the search initiation.
To stay ahead of the competition, marketers need to recognize that the SEO environment is changing very fast. Social media, video content, and mobile optimization will be the biggest hotspots in the SEO battlefields for quite some time to come and no marketer can afford to ignore them.
This guest post was written by Selina Jenkins, a renowned and experienced IT expert in the field of using different social media platforms for marketing. She has been involved with SEO services New York and therefore better placed to advice on matters marketing on any online platform