Top 6 Elements that Affect Your Search Engine Ranking

Author Chinavasion Marketing 22.6.2016. | 10:09

Your online marketing strategies matter in improving your search position in search engines. There are many ways of increasing your search engine rankings including use of keywords. Alt tags, Meta tags, site maps as well as having high quality content.

search engine optimisation

However, you may fail to get your expected results because of the usability. Your website’s usability and ranking is determined by how they are set up. Consider the following elements of your website SEO to ensure high ranking:



This relates to how easy it is to digest your content. Use of professional jargon will send your users or potential clients away faster than you think if you use words that are difficult to decipher. It is not appealing. Make your content easy to read and understand. It affects your ranking too.



How is your website’s infrastructure? Will users navigate through the pages and content easily? Are your calls to action simple for visitors to interact with? Even when visiting sites of your kind for the first time, visitors should learn how to use different features of the web page without spending too much time looking for options or where to click.

The key to interactive websites is ease of use and navigation, that can be maneuvered by all visitors regardless of their technical skills.



Will users remember your website after their first visit? How will they access your website without writing down your web address or book-marking the page?

Use of keywords is the main technique that must be used. The keywords should be simple to use and included in titles and content in different web pages. The keyword rank checker puts into account the memorability of your page in ranking. Therefore, repeat the keywords severally to increase traffic and for better ranking.



There are also alternatives available for customers and they will close your pages fast if the loading speed is slow.

How fast do visitors access the relevant tabs? Is navigation easy? Can they contact you on social media? Most visitors value their time and they will appreciate fast and responsive websites.

Google, Bing and Yahoo consider the page loading speeds when ranking your page. Therefore, ensure this is well optimized by preventing redirects and irrelevant plug-ins.



How productive is the website to users? Will they achieve their goals by visiting your page? An effective page is raked highly because it leads visitors to get the information they were searching for easily.

You will lose customers if, for instance, your ‘Contact Us’ page has insufficient or irrelevant information. The customers should make interactions simple. The customers should get what they are looking for easily.

Error-prevention settings

Search engine optimization also puts into consideration the frequency of occurrence of errors and how fast they are fixed. By not having broken links, you will reduce the occurrence of errors like 404 page errors. Broken links indicate neglected or old websites and your SEO ranking will drop.


In conclusion, by ensuring that these elements of website usability are amended and optimally functional, your SEO rankings will improve. You should however refuse temptations of overstuffing web pages with keywords or using too many outbound links. Use keywords naturally and make the website responsive.


This guest post was written by Barrack Diego,  a freelance content writer. He has written many articles on Technology, web design, SEO, hosting, etc. He has great experience in this field. To learn more, please visit his blog.

Author Chinavasion Marketing 22.6.2016. | 10:09
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