3 Practical Ways to Optimize Your Website for Mobile Device

Author James Mash 17.6.2016. | 13:22

A rising number of people are accessing the Internet via mobile devices. Therefore, every website should have a mobile presence. Mobile search results are totally different from desktop results. In fact, Google has devised a new ranking signal on mobile searches that takes into account how mobile-friendly a website is. Largely depending on their accessibility on mobile devices, sites are ranked in mobile searches. According to a blog post, Google is about to release a new update for its algorithms meant for mobile search.The update will improve the ranking signal’s performance to show those sites that are more mobile-friendly than others. This article is a study to know how sites with low or minimum mobile-friendly attributes can meet the needs of the latest algorithm update.

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Techniques to Keep in Mind while Optimizing Your Site for the New Google Update

Optimize the speed and performance

The speed, at which your site-loads, is an important factor behind its rank. Whether it is a desktop or mobile site, speed is of utmost significance as it also determines traffic and user experience. With low speed, your site can have a high bounce rate. According to a recent survey, it has been noticed that low speed to load can lower conversion rates by 3.5%, increase bounce rates by 8% and drop page-views by 9%.

With the help of Speed Index, you can learn how fast a visitor to your pages gets to see your content. With knowledge about your site’s loading speed, you can improve it and get an idea about Page-speed Insights score.The higher the performance of your site, the better it scores on Page-speed Insights.

Your SEO expert can tell you that majority of the activity determining the speed of a site or a page takes place in the front end. Therefore, most of the optimization should be done in the front end.

Configure the site

An expert with proper SEO training can inform you that you can configure your site in 3 ways. The most important solution is to make a responsive design, with the help of which you can make sure that the site is suitable to be viewed on all devices, be it desktop or smartphones.   The site is displayed as per the screen size of the device its being viewed on and viewers do not miss out any content just because mobile screens are smaller in size than desktop screens.

Take a mobile-oriented design approach

Experienced SEO experts are aware of the right approach to design a mobile-friendly site. They know that a large number of people, access the Internet when they are on the move. Therefore, they design their sites first for mobile devices and then they apply the same design on the desktop. In this manner, you can always rest assured that your site is perfect for mobile devices.

Some of the vital things to keep in mind when designing a site are the page view port, the size of font and the space between touch elements on the screen. These factors decide the usability of a site and whether it is mobile-friendly or not.

An integral piece of information is that mobile search can rank your site even if it is not mobile-friendly. In this case, content relevance holds a significant position. Right keyword selection can make sure that your content is liked by visitors and it gets high rank on mobile searches.

Use the above-mentioned techniques to make sure that your site is mobile-friendly and can be accessed by a large number of visitors.


This guest post was written by Jessica Samuelson, a professional with advanced SEO training and has assisted numerous business owners to rank their sites on search engines.

Author James Mash 17.6.2016. | 13:22
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