Xiaomi Vs Huawei, Two of China’s Smartphone Giants go head-to-head

Author Chinavasion Marketing 11.5.2016. | 15:49

Competition between two of China’s biggest Smartphone rivals is heating up as they both look to secure a larger share of the Chinese market. With an estimated 980million Smartphone users, domination in the world’s largest Smartphone market it clearly a prize worth fighting for.




While overseas firms like Apple and Samsung remain popular they growth still lags well behind in China, where despite aspirations of owning more premium devise the practicalities of a cheaper and more competitively priced handset are all to alluring for the growing middle classes. especially as most don’t have the incomes enjoyed by consumers in established Smartphone markets such as the Us and western Europe.


Not content with being the most popular Smartphone makes in China, Xiaomi released its latest device, the 6.44 inch phablet called the Mi Max on the same day that Huawei unveiled its latest phone in the Honor range.

While the Huawei phone is a more premium device and significantly more expensive than Xiaomi’s the fact that both companies are prepared to go head to head for attracting customers shows how close these two Smartphone rivals are, and data from marketing researcher Nielsen put that difference at less than 1% of market share.

For now Xiaomi is still the largest domestic Smartphone maker in China, according to market share,  but Huawei shipped almost 4 million more devices in the first quarter of 2016 with research firm Strategy Analytics figures showing 16.6 million Smartphone’s shipped compared to Xiaomi, who came in at 12.8 million.



Author Chinavasion Marketing 11.5.2016. | 15:49
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