Role of Social Media in Supply Chain Management

Author Chinavasion Marketing 18.4.2016. | 10:36

The next time you get caught scrolling the Facebook news feed while on the job, you just might get…a promotion? Well not quite, but you surely will not be condemned for using social media during office hours. The reason behind this is actually quite simple – the social media frenzy has found its way to the supply management chain and according to some, this just might be a new stepping stone in the business sphere. So, how is social media actually changing the supply chain management system and in what ways can it alter the future of doing business as a whole?


Source: Pexels

What Are The Advantages?

The sole goal of doing any kind of business is to make profit. This being said when it comes to supply chain management, this goal can be achieved through increased efficiency, improved customer satisfaction and lowered organization costs. This is where social media steps in. Given the fact that worldwide, more than 2 billion people use social media on daily basis, the opportunity to conduct business more effectively and efficiently has never been so expressed. First and foremost certain online platforms can greatly improve the communication between the supplier and the customer.

This way the supplier is in a position to get direct feedback regarding its services and the customers’ demands, resulting in an improved customer service. On the other hand, social media enables better communication within the supply chain. This can greatly contribute to the complete management system, increase the productivity and save not only time but money as well. Last but certainly not least, social media networks are a great way to become more visible on the internet and to promote your business worldwide. It also helps in sourcing potential suppliers or business partners for that matter.


Source: Pixabay

Source: Pixabay

The Reality

Unfortunately, the reality is somewhat different. According to a recent survey conducted among 77 companies whose primary field of work are wholesale, distribution, manufacturing and retail, only 1% of said companies rely on social media for organization and planning. Considering the fact that the advantages of using social media in the supply chain management are humongous, it is safe to claim that these numbers are quite alarming. Of course, these kinds of technological innovations require a certain amount of time in order to become fully implemented into the business sphere, so it is likely that certain supply chains will start introducing these modern technologies in the not so distant future.

Source: Pixabay

Source: Pixabay

Future Forecasts

What does the future hold for the world regarding the role of social media in the supply management chain? One thing is for certain – the impact of technology on today’s economy and business is enormous and it is only going to continue increasing. Many supply chains that operate globally have already introduced social media into various spheres of their business, taking for example Dexion pallet racking services which are widely recognized by virtue of these internet platforms. Social media has already made a huge impact on the supply chain management and it is only a matter of time until all corporate chains are going to switch from their out-dated management systems to new advanced ones that incorporate and take advantage of social networks for all manner of services like customer service, source new clients and communicating effectively as well as promoting company brand and image.

Every day we are witnessing advanced technological systems which are changing not only the way we conduct business but the way we live as well. Social media has been present for some time now, but lately it started gaining mass recognition regarding its influence in the business sphere. While there are still no certain facts on how social media will impact the future of supply management, it is clear that it can seriously benefit the development process and business growth.



This guest post was written by Lana Hawkins, an architecture student from Sydney who’s hobbies include cooking and crafting, she regularly blogs for Smooth Decorator.

Author Chinavasion Marketing 18.4.2016. | 10:36
Write a comment

1 Comment

  1. supply chain solutions September 20, 15:00

    Various social media platforms are providing a great marketing opportunities and enabling us to explore more and more innovative ideas.

View comments

Write a comment

Leave a Reply

Special Promotions

coupon center

US and EU Warehouse Offer


Watch latest gadget videos

Make Money with Chinavasion