How Marketers Can Build Links on Expired Domains?

Author Chinavasion Marketing 13.4.2016. | 14:36

Many marketers look for expired domains and the existing back-links for building links to their sites. In addition, some marketers use expired domains as a link building opportunity for their client’s site. The advantages of building links with expired domains are they save substantial time and provide your website with link structure and decent authority in short time.

Be Careful About Purchasing Expired Domains

Sometime back, Google had made changes in its algorithm for providing the best results to users. The changes made in their  algorithm requires marketers to deploy link building strategies in a professional manner. You need to be more cautious about purchasing expired domains, else, you may face penalizing situations that do harm to your site and its ranking.

Finding the Right Expired Domains

You can try some domain auction sites. You can place bids for your preferred domains in these sites. Many online tools are available for finding expired domains with traffic. For example, you can use Juicy Domains. This site is recommended by many expired domain consultants. This site would provide you list of high PR domains that rank high in search result pages. The domains available on this site are of high quality and have natural back-links. The customer support is also up to the mark.

Things to Check before Purchasing Domain with high PR

A few factors need to be checked before purchasing a domain with a high PR. Every kind of check would help you to fulfill your business goals safely.

Check Back-link Structure

Checking back-link structure of a website would suggest what you will receive for your money. If you find many spammy links directed to the website you should think twice before  purchasing that domain, but you could simply disown those links.

Checking 301 Redirects

If a domain has high PR, you should always check whether the domain has any 301 redirects. Some domain sellers intend to sell worthless domains at high prices by manipulating page rank. You have to be prepared before purchasing existing domains. Check whether the domain is attached with many spammy 301 redirects or not. If the issue exists, avoid that domain.

Using Wayback Machine

You can look at the previous versions of a site with Wayback machine. Wayback machine is easy to use and it would notify you whether the previous versions were up to the mark.

Checking Brand Reputation

Before you purchase an expired domain, you should check whether the previous owner faced brand reputation issues. If the domain does not hold good reputation, then purchasing the same would not score high rank during the search.

Building Links with Expired Domains

Expired domains can be used in a number of ways for building links. Some marketers redirect expired domains to their existing domain. Some website owners use expired domains in their blogs and use them as link resource. All the methods are correct until that time when Google makes any update.

Whichever method you use, you need to follow the best practices suggested by Google. You have to disown bad back-links, fix on-page issues, etc.

You definitely want to the theme of your new website relevant to requirements of your targeted audience. In order to make the website relevant, you should include proper Meta description, title tags, image titles, theme specific articles, etc.

After you have designed a theme specific website, you have to place links in a natural way as possible. The first link should be your primary keyword. The second keyword should be pointed towards high authority site which is operating in your industry. Use internal linking to connect other related pages.

Building links with expired domains can prove effective if carried out in the right way. You should ensure that the expired domain which you purchase has no brand reputation issues.



This guest post was written by Den Frankson is an expired domain consultant. He develops linking building strategies for his clients with expired domains with traffic.

Author Chinavasion Marketing 13.4.2016. | 14:36
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