No More Flash In Google Display Ads

Things seem to be building up against Flash – and building up quickly and strongly.

Just a while after Adobe has started urging its users to stop using Flash in favor of HTML5, Google has announced that starting from June 30^th this year, it will not allow uploads of ads in Flash. Both of Google’s widely used digital advertising services – AdWords and DoubleClick – will no longer accept ads with Flash elements.

HTML5 is actively taking over the web, with YouTube adopting the format as default and simplifying the process of switching from Flash to HTML5 for all advertisers.

In the bigger picture, Flash’s make-up for mobile and web video has fallen from 21% in 2014 all the way to 6% in 2015. If things keep going the way they are, experts predict that Flash may become a thing of the past within the next two years and HTML5 will be taking over in the relevant areas.

Despite Flash having been widely used on the web for rather a long time, most users seem to be happy with the development, commenting that that outgoing format war irrelevant, insecure and had to be done away with.

What is HTML5?

HTML5 is a markup language that is used to present content on the web. That new format aims to support the latest multimedia and keep it easily readable by humans and understood by computers and other devices. HTML5 also introduces new elements and attributes that are needed for modern websites and is thus quickly gaining popularity on the World Wide Web.

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