7 Tips for Effective Online Marketing for Managers
As a businessperson, you should be fully aware of the impact that online marketing has to boost your company’s growth. You are expected to be on top of your game with the knowledge on effective social media strategies. Fully relying on your content managers to run your online campaigns independently can give little results. It is your responsibility to monitor your company’s online rankings, so that your team can also be accountable. This ultimately improves your overall performance.
However, how can you effectively monitor your online pages if you do not have online marketing knowledge, including SEO content tricks? Read on to get some basic knowledge that can enable you to oversee your company’s SEO strategies authoritatively.
- Link your content
It is essential to have online content that is affiliated. Meaning, your social media experts should link all the content to the company website. Content can easily get lost in Google’s search pages if they are not supported by other related active web pages. This includes other types of content like info graphics and videos. All content released by your company should be linked to a source, which should be your website.
- Grasp the power of headlines!
Headlines still form the greatest power in SEO content. Many content managers are still doing it wrong with headlines. Get ahead of your competition by incorporating the keywords into your clear headlines. The Meta descriptions should also support the headline by effectively highlighting the content of the article.
- Organize your content
Google promotes organized content for the sake of its users. It is a great turn-off to read articles with very long paragraphs and with unsystematic content. Your personnel should present short-paragraphed content, preferably incorporated with Microsoft Word Tools that assist in the organization of articles like bullets and numbering. This way, the search engines will easily categorize your content as believable.
- Include images
Over time, Google has been giving priority to articles that have images. Incorporation of imagery is a great marketing tool since people are naturally drawn by them.
However, what matters more is the knowledge of how the images can effectively be used for the search engines. Images are ranked by the keywords put in their alt text and in the image’s file name.
Images also make a great appeal on social media since people notice content with interesting images. This gives the content more chances of sharing, thus increasing its visibility. This brings us to the next point:
- Utilize the power of social media
Social media is the most powerful tool to make your content be shared widely. It will even be great for you if you release very interesting content that can go viral – this is a goal that many companies try to reach in their online marketing campaigns; going viral for the correct reasons of course.
Using language with a call to action always works well to grab attention. Your social media managers should do their part in regular posting on Facebook, Twitter, Instagram and even Pinterest. It is good to note that companies have been using the power of imagery on their Pinterest accounts to increase their online visibility. Also, ensure that your team is making use of the mechanisms provided online for monitoring results like Open Graph and Twitter Cards to increase shares on Facebook and Twitter respectively.
- Get connected with Google+
Google is now using its platform to rank SEO, so you must be in tune with Google+ to stay on top of your league. A major tool being used by this platform is giving priority to the authors of blog posts over websites that host the information through Google’s Author Rank.
It would be a good idea for your company to come up with an online personality that can represent the information that you post as an authority. Good thing is that the personality could be real or not, as long as there is someone or people running the personality in the same way in your team. Take note that special prowess is needed to control the character’s brand and retain consistency.
- Survey your online activity
You will improve your overall online performance by regularly monitoring the activity and results. This guides companies on strategies that work and what to concentrate on. This is especially important since Google constantly changes or revamps its search engine strategies. It will be unfortunate for your company to be out of step with the trends. Google’s transparency in content tracking should enable your team to be effective in reaching your goals. Through Google Analytics, one can successfully track the performance of your pages and monitor downloads through Event Tracking.
Ubersuggest.com, Google Trends and Google Suggest have been set up for you to use your keywords in ways that are more powerful. There is no excuse to have articles stuffed with keywords yet such programs can easily assist to get current keyword variations and guidelines.
With these tips under your belt, you now are on your way to offer great leadership that will guarantee your business success in your online marketing campaign.
This article was written by Vinod Jethwani, the CEO and Founder of Walnut Solutions. He helps web based companies with his SEO strategies to grown their revenue. He started his career in 2007 as a software developer with an Indian based MNC and later in 2011 became an entrepreneur. Follow him on Twitter @VinodJethwani or through his blog.