8 Simple tips to take your content marketing to the next level
There is no way you can continue ignoring content marketing anymore. This is at all if you want to increase the size of your business. 2015 has seen a significant increase in the popularity of content marketing and the professionals who carry out these tasks. The thing about content marketing is that it is extremely effective when you want to connect with your potential customers and also to set yourself aside from the competition. The only problem is that when you want to develop and implement the content marketing strategies it is not easy to determine the perfect starting point. This is particularly so if you have never invested any time or energy into content marketing before.
This should not get you worried by the way. If you would like to invest some energy into content marketing but then you are feeling unsure about where to invest your money and time then there are few things that you can concentrate upon. Content marketing is not as complicated as it might look but it is also not as easy as it sounds in articles that give tips on how to use it for branding. As aforementioned, the biggest challenge is figuring out a starting point. There are other challenges that you will find along the way but with these tips you will have an easier time getting it done. These content marketing tips are actionable and they are going to benefit you in three main ways:
- Build brand awareness
- Enhance the traffic being directed to your website
- Connect with some more leads
- Expand the business
Simple but useful tips
Before going any farther into this article it is worth pointing out that you can hire companies that provide SEO services to provide you with the content marketing services as well. These are services that always go hand in hand which brings us to the tips:
Hire professionals if you are completely unsure of your skills
There are people who can never write even if it is to save their lives. They have always had problems with essay writing. The thought of putting ideas together in a logical manner just never makes sense to them. If you are one of such people then you should not feel bad about it because there are many. If you want to set up a good content marketing campaign and you are not able to do the writing yourself, the best thing that you can do is to hire a professional content creator and as mentioned above, NJ SEO companies are bound to have these practitioners.
Be a better writer
If you trust your writing skills; which is very good by the way, then you should become a better writer. In other words you should tell your stories better. The way you use your words is either going to build or break your content marketing campaign. There are people who are able to mix up words effortlessly but then they miss out on aspects of writing such as the tone and point of view. Simply put, do not leave your readers confused at all.
Answer your customers/ prospects questions
There is something that your prospective clients want to know whether you can provide or not. Therefore when you are creating that content, make sure that you answer these questions. For instance, assume that you run a petroleum supply business. A majority of your prospective clients probably want to get red diesel which conveniently is in your list of products. It is only logical to create content that surrounds red diesel a lot. What is it that people frequently ask about this product?
Tell a consistent story
It goes without saying that if you are in the world of business – even as a writer – you may have to lie at some point. However, there are blatant lies and there is overemphasis of a point which usually turns out to be incorrect. The way you tell your story should be consistent and not changing every time you tell the story.
Images! Images! Images!
A photograph is worth a thousand words. Even the best of writers always use images to keep the readers engrossed and also to reduce the number of words. There are people who are wordy and they can get away with having just a few images. Using images is of great importance.
Share the content multiple times on social media
The sharing of content on social media is a bit tricky. This is because there are times when you should post the content for maximum view. Usually these are the times when people are most like to be online like those hours before they get to the office and the hours when they are stuck in traffic on their way home. Sharing once on social media is good but the sharing multiple times is best. Simply post the same item twice or thrice in a day for people to see in case they missed it.
Limit number of words
If you are doing creative content like stories and book reviews then you can get away with doing as many as a thousand or even two thousand words. However, if you are doing content about energy-saving for the household or your business deals with curtains you should try to limit the number of words to about 500. People are not all that fond about reading lengthy documents.
Find good content
There are tools that you can use to create find good content such as Mention. This is a tool that has been used by many companies to keep track of their content’s performance. How many mentions does the content get? When you know what topics your readers fancy most you will be able to create good content.
These are the eight very simple and actionable tips that you can employ to take your content marketing campaigns to another level. Content marketing is important just like SEO and all the other online marketing strategies are. You can never ignore content marketing. Good content results in good results, always.
This Guest post was written by Jack Dawson, a web developer and UI/UX specialist at BigDropInc. He works at a design, branding and marketing firm, having founded the same firm 9 years ago. He likes to share knowledge and points of view with other developers and consumers on platforms.