Promotion of Apps Is Now So Much Easier- Find Out How
The advent of internet technology has totally revolutionized how businesses conduct things across the globe. People can shop right from the comfort of their beds, others can work from their homes and marketers get to do efficient product promotion easily. Indeed, internet marketing is the way to go if you want to capture the attention of a large population. What’s more is that you can conduct an online marketing campaign using various platforms. Advertising on mobile apps is one of the most popular methods nowadays. However, in order for people to advertise on your app you must get many people to to install it first.
Getting mobile applications out there
Google recently announces that Search Ads on their app store, Google Play, will be rolling out to all app developers and advertisers. This is in a bid to promote the Android apps that are available in the store. Do you have an application that you want to sell out fast? It is common knowledge that there are mobile applications of all sorts available for just about any activity under the sun. If your business wants to reach out to an even larger population then it would be wise to develop a mobile application that will simplify the access of certain services or products to the users.
Google began piloting the app install ads in February, 2015. They appear within the search results in the app store. Now the inventory is available to advertisers and developers who are conducting search app install campaigns in AdWords. This is really big business. The app install ads were valued at a staggering $1.67 billion in 2014 by a research firm. The expectation is that they will grow by another 80% before the end of 2015. The app install ad market in US accounted for about 9% of the total mobile ad spend.
Multiple platforms for app promotion
A few years ago, it would have been ridiculously hard to promote your application. However, now with help from major IT corporations it is more than a possibility. Google has already made it possible for advertisers to post promotion ads in search and display on various platforms including YouTube, AdMob as well as the Google Display Network. In simpler terms, getting word out there that you have an app for certain people to use is so much easier. All that you need to do is get in touch with an app advertiser who will help you with the planning of the project.
The thing about apps is that aside from making money selling them, you can also get money from other companies. There are people who want to advertise on the apps and they are willing to pay good money for it. Therefore, if you allow ads on your app then you also get money for it. Remember as above mentioned, execution is of great importance at all times. You might have a good idea but when you execute it poorly, then you can trust the fact that no one will be quite interested in your app.
This Guest post was written by Jack Dawson, a web developer and UI/UX specialist at BigDropInc. He works at a design, branding and marketing firm, having founded the same firm 9 years ago. He likes to share knowledge and points of view with other developers and consumers on platforms.