Half the Worlds Internet Users are now on Facebook

Author Chinavasion Marketing 30.7.2015. | 12:06

According to Facebook, who released their quarterly figures yesterday, the number of people using the social media platform each month grew 13% to a staggering 1.49 billion over the three months to the end of June. A huge 1.31 billion of those monthly users are using mobile devices to log in to the social network which is an increase of 23% on last year.


This is about half the estimate worldwide users of the internet which currently stands at about 3 billion people.

So what does this mean for the company’s profits, well unsurprisingly the increases in numbers of those using Facebook has brought in more revenue and year on year advertising revenue is up some 43% with the majority of that coming from mobile advertising.

As Facebook transitions from a web focused company to a mobile one it has seen remarkable growth, and with virtually all its revenue coming from advertising the large number of mobile users is certainly helping. This trend was largely expected as mobile users have been growing fast for a number of years but with almost half of the daily users interacting through mobile devices this marks a turning point for Facebook.

This is all part of a bigger trend with more and more users connecting to the internet and engaging with social networks through mobile devices rather than computers.
One reason for this higher mobile user activity is due to the increase in larger screen mobile devices which offer a richer experience than their smaller screen counterparts. These larger screen phones also benefit from the growth of faster 4G cellular networks, which are becoming more widespread, better supported and cheaper, this is particularly apparent in the Asia-Pacific market.

Author Chinavasion Marketing 30.7.2015. | 12:06
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