Shopping Choices through Mobile Payments

Author Chinavasion Marketing 29.6.2015. | 11:58

Remember the time when you were at the grocery store and at the payment counter ready to make your payment. However, your confused, not sure whether you really need this product. You then wonder if the same product is available elsewhere, for a less money; how you would love to save that extra dollar, after all all those savings can add up at the end of the month. We’ll I am here to tell you –the era of Mobile Payments is here to stay! And not only will it save you money but it can allow us to make the SMART choices that help our home economics!

So with Mobile Payments, paying $1.19 when all that you had was a $20 note in your leather wallet and being weighed down with change is a case of the past. But, even more interesting is the fact that unlike credit cards, your Mobile Wallet Does NOT process any extra fee, has ZERO interest rates and there are NO back-end hidden costs! But all this is just a small benefit – The actual prize is in making the best choice for products when shopping, checking out the menus before entering the restaurants; and having access to thousands of deals and promotional offers.

How exactly does this work? Well, let’s take the following ways that best explain how mobile payments help you in making smart shopping choices.

Location Based Offers

Imagine yourself in a shopping mall and as you pass by a retail store, you receive an offer from the retailer of 50% off on a sweater. You need a new sweater and jump in joy at this great deal! Well, you just saved 50% of your money that you would have otherwise spent on buying the same sweater for the full cost.

From the merchants’ point of view, mobile payments help attract unique visitors to your store through location based marketing schemes; one that tell consumers who are nearby and searching for relevant product/services to visit your store. This is an additional benefit of mobile commerce.

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Advertising & Brand Value Addition

NFC allows the consumer to have the relevant information about the product or promotion when and where required. For example, using an NFC tag, you can simply direct the consumer towards the special promotion or deal; where the consumers can download or receive information. Retailers can establish trust and loyalty through a slew of promotions including coupons, sweepstakes, giveaways, and contests all through using the NFC Technology. What is amazing is the fact that this entire interaction can happen within a matter of seconds and adds high marketing value and instant response from the consumer. This ultimately results in purchases and strengthening of sales for the retailer while the shopper gets greater benefits and access to store and product information as well as promotions.

Improved Customer Service

Using NFC technology integrated with the business allows retailers to receive information about customer preferences, with their permission. Thus, real time data provided by NFC transactions allows you to create your consumer profiles, this can identify the need for new products and ranges of goods. The information can help deliver more specified and relevant deals and coupons to loyal customers based on their shopping behavior, so discounts and coupons can be targeted to the correct customers who will value them the most. This helps the customers receive what they want and stops them getting things they are not interested in resulting in a better customer service and experiences.   Learn more about how NFC works here.


This Guest post was Written by Umar Jamshed, an IT expert and a former consultant with The World Bank. He is a graduate of Curtin University, Australia, writes for Inbound.Zone and manages his IT firm. If you would like to write a guest post for us then visit our write for us page for more details.

Author Chinavasion Marketing 29.6.2015. | 11:58
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