A Closer Look At Google Now On Tap

Author Chinavasion Marketing 1.6.2015. | 18:16

Google Now On Tap seems to be the most talked about feature of the new Android OS and, of course, there are several good reasons behind it. It promises to take our mobile lives to a new level by making Google Now an ever-present assistant in any app.

Let’s take a more detailed look at what the new feature will offer and how it will work.

Say, you get a Whatsapp message from a friend inviting you to go to the movies. Perhaps, it would go something like this: “ hey, man. Feel like watching San Andreas tonight?”

When you have Now On Tap on your phone, your next step would be to long-press the Home button, and the app will bring up information cards to the bottom of the screen. For the message above, you would probably see an IMDB and Rotten Tomatoes score for the movie with a quick link for going directly to those apps.

Now On Tap will also try to predict what your next step might be and will take the liberty of suggesting movie times in the theatres close to your location, with links to ticket booking pages.

What’s more, it can automatically prompt you to create reminders and notes for the events and tasks that pop up in any of you messaging and other apps – and you will see a great example of this in the video at the end of this blog.

A great thing about Now On Tap, is that you don’t have to leave the app you have open and the helpful suggestions will appear discretely at the bottom of the screen.

Why is everyone excited about it?

Context-Aware: Google has come a long way in making its search tool recognize natural language and bring up results that are just spot on. Adding to that the ability of Now On Tap to recognize the context in which the information was given is truly a remarkable step ahead.

Unobtrusive: There are many ways to define a perfect assistant, but in the mobile world it may go something like this “a digital assistant should be heard and not seen” – and Now On Tap does that well. Instead of priding itself on being an app in its own right, Now On Tap seems to stay in the background, but show up every time at the exact moment you need it. All you need to do is long-press the Home button.

Intuitive: Like any good assistant, Now On Tap is always alert. It is analyzing your behavior, trying to premeditate what you are planning or thinking about. This can seem creepy, but the results are quite helpful. For instance, if Now On Tap senses that you have some time to spend, it may offer you to play the game you like, and if you are looking for what to do on a Friday afternoon, a few of your favourite restaurants can be brought to your attention.

A strong contender to Siri and Cortana, Google Now On Tap is making a powerful statement in the mobile assistant world with Android users all over the world getting impatient to try it out for themselves.

For a summary on the key updates announced at Google I/O 2015, please click here.

Author Chinavasion Marketing 1.6.2015. | 18:16
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