Volvo Invents Lifesaving Invisible Paint for Bikers

Author Chinavasion Marketing 2.4.2015. | 16:23

The company that invented the three-point seat belt is behind another big innovation in road safety, and this one comes in a spray can. Volvo’s LifePaint, developed by a London ad agency and a Swedish startup, is invisible when you spray it onto, say, your bike. But when a car comes roaring by at night, its headlights will reflect on your bicycle, making you easier to see.

You can coat your bike, your clothing or most anything else and provide a heads-up to motorists, who’ll see bright white as they get close. It only lasts for 10 days at a time, but you can wash it off — just don’t ride during a heavy rainstorm and you’ll be fine. [via engadget]



Author Chinavasion Marketing 2.4.2015. | 16:23
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