What to Expect From Apple’s New iPad Release

Author Chinavasion Marketing 14.10.2014. | 16:03

A month hasn’t even gone by since the Apple iPhone 6 and 6 Plus went on sale and already we are due for their next unveiling. The iPhone 6 was received with rapturous applause and long queues from Apple’s many loyal fans, however a lot of people found it lacked inspiration and this is perhaps due to some of the phones mediocre features that were hardly groundbreaking considering they have existed on Android phones for some time.

While Apple isn’t always first to the forefront when new innovations are introduced they do have a habit of refining these technologies and making them more intuitive for consumers. This is perhaps why there has been anticipation for this latest Apple release, even if the hyperbole isn’t on the same scale of what was seen last month.


The presentation at Apple headquarters in Cupertino, California, is expected to be low key but there will undoubtedly be a gaggle of reporters and bloggers as well as the faithful Apple aficionados. The event, scheduled at the Apple campus for Thursday the 16th of October is widely believed to be heralding in the latest addition to their iPad range, as well as presenting more information about the OS X Yosemite operating system for their desktop PCs.

While Apple certainly wasn’t the first company to create a tablet PC, they undoubtedly set the bar high and the hugely popular iPad range has been a great success for the company. With ever stronger competition from Android and Windows tablets,  Apple has seen the sales of its own tablets decline even faster than Wall Street’s expectations, therefore many people will be keen to learn just what upgrades they have made to counter these shrinking sales figures.

Four years have passed since Apple introduced the first iPad and after a total of seven models it still remains one of the best tablets around, thanks to a sleek design and consistent performance, but that hasn’t helped its market share which slipped from 33 percent last year to just 27 percent this year.


This decline is perhaps in part to their lackluster upgrade with the iPad Air, and some big changes may be needed to help combat their sliding sales. There have been rumors flying about of an iPad Air Pro with a 12.9 inch screen but I feel this is very unlikely. On Thursday we will probably just see a slimmed down body, improved screen resolutions, updated camera and an upgrade to the A8 processor with larger memory options available. If however they stick a premium price tag on for a small bump in storage space they will struggle to compete with the offerings that Android tablets have produced. Regardless of what announcements Apple make this Thursday, you can check back here later in the week to read our take of the new releases.

If you’re interested in quality tablets without the hefty price tag then why not check out our extensive range of Tablet PCs at Chinavasion.

Perhaps your in the market for a new Tablet PC, if so we recommend you read this first: Tablet PC: Five Factors To Consider

Alternative take a look at some of out best Table PC’s Blogs, highlighting some of the top products of the past year or take a closer look a the  iPhone 6.

Author Chinavasion Marketing 14.10.2014. | 16:03
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