Gmail’s New Unsubscribing Feature Keeps You Away from Unwanted Emails
Some of your may have already noticed that google had moved the unsubscribe button which used to be buried in tiny text at the very bottom of messages to the top of messages in Gmail. The new feature appears up top, next to the sender’s email address.
(image via google)
A Gmail Google+ post, Unsubscribing simplified, describes the feature:
“Email is a handy way to get updates from your favorite brands, social networks, discussion boards and more. But sometimes you end up subscribed to lists that are no longer relevant to you, and combing through an entire message looking for a way to unsubscribe is no fun. Now when a sender includes an “Unsubscribe” link in Promotions, Social or Forums message, Gmail will surface it to the top, right next to the sender address. If you’re interested in the message’s content, it won’t get in the way, and if not, it’ll make it easier to keep your inbox clutter-free. Making the unsubscribe option easy to find is a win for everyone.”
The new unsubscribe feature dramatically help Gmail users sort out, categorize and trash email that is less directly relevant or immediate to them.
In case you’re afraid this means more unsubscribes for your email marketing messages, Google says:
“For email senders, their mail is less likely to be marked as spam and for you, you can now say goodbye to sifting through an entire message for that one pesky link.”