What’s Going to be Big During Google I/O 2014

Author Chinavasion Marketing 24.6.2014. | 06:00

There are several things that are going to be particularly interesting during this year’s Google I/O conference. It seems like we’re in store for some changes during this year’s I/O and a whole new way to use Android as well. Read more below…




Android Wear

While not so “big” in the physical sense, Android Wear is going to be a recurring theme during Google I/O this year and for good reason. The ‘Internet of Things’ is here to stay and there’s no fighting it, with this “new” internet comes wearable technology and miniaturization of processors, displays and battery technology has gotten so good that Google can now bring Android to our wrists. Android Wear has already been announced and we’ve gotten some fairly good looks at what Android Wear is going to look like. As a smartwatch wearer myself, I am pretty excited to see just how tightly Android Wear integrates with the main Android platform.

Project Hera

The rumored redesign of Google’s mobile products, not just their icons, is more than likely going to rear its pretty head during the conference. We’ve since seen a new Google+ app redesign and some signs of new design cues in the GMail app. For a long time now, Google has been focusing more and more on design, after all their products are designed to be used by humans, so why not look nice? Google Now introduced us to a new type of subtle, appealing design that’s really quite nice. Project Hera is to be an expansion of this and I’m willing to bet that with this, Android becomes a little less digital and a little more friendly.

Google Play

The Play Store has become a massive part of the Android ecosystem and a sizable money spinner for Google. Over the last few months, we’ve seen music, movies and magazines launch in more countries across the globe and in my eyes, that means another big push is about to come from Google. We’re about to see Google Play become easier to use, provide a wider selection and just generally give Apple and Amazon something to worry about.


2014 has been a pretty decent year for Google+ and despite a certain tech blog decrying its early death, it’s still going strong and even though its shepherd has departed the Google homestead, we’re pretty certain Google hasn’t given up on Google+. Will we see a big redesign? Probably not, we got that last year. What we’re more likely to see is lots of figures, lots of chest beating and some solid encouragement to businesses that Google+ is the future.



Author Chinavasion Marketing 24.6.2014. | 06:00
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