Search Traffic Sucks: How To Futureproof Your Wholesale Gadgets Business
If you are in the business of selling wholesale gadgets, then you no doubt understand the importance of selling stuff online. It is one thing to have a managed and hosting service set up the website but another to optimize that website to make it more attractive to search engines. People shop more via gadgets with Internet access, but they do this primarily by using search engines – search engines that change their algorithms over time. These changes could derail your finely-optimized website for wholesale electronics – knocking you off the front page results.
That is unless you stop relying on dodgy optimization tricks and focus instead on what these search engines want you to provide:
Concentrate On A Core Message
If you set up a website for wholesale gadgets, then make sure the content you create contains vital messages to their readers. What about you as an electronics wholesaler will pull people to spend money on your goods? What can you say that will catch and hold the attention of your clients? This is what search engines like Google will be looking for while they crawl websites. All the technical search engine optimization (SEO) tricks that focus on loopholes and algorithm weaknesses will be rendered useless once an update like Google’s Hummingbird rolls around the corner. You as a gadget wholesaler still need to use the relevant keywords in your content, but you also have to focus on constantly creating quality content people will want to consume.
Be Prepared For The Long Haul
The longer your website for wholesale gadgets has been established, the more authority it will bear for the search engines. This is a fact that every search engine algorithm will take into consideration and will never go out of style. This is why it is difficult for fledgling websites to usurp a high-ranking website that has five years or more years over its competitors. Keep updating the content of your website, keep writing up fresh pieces for your blogs and keep submitting articles & press releases to their respective article directories. If you keep providing this great content for the long run, you will find yourself creeping up steadily against the competition until you land yourself in the front page results for bulk electronics or other keywords connected to your business.
Weave Into Relevant Affiliate Networks
There are people out there who make a living by selling other people’s products, and these people will be of great value when it comes to selling your wholesale gadgets for you. You can offer these individuals a slice of the profits for selling your items, which is a great tactic for indirectly unloading your bulk gadgets unto a wider audience. The best part is that you don’t have to spend a lot of time and resources here. All you need to do is find an affiliate service provider and their affiliates will be the ones adjusting to the latest search engine changes while you focus on your own core business.
Invest Strategically In PLAs And PPCs
You can drive a decent amount of traffic to your website, but it may be well worth your money to invest in publicly listed ads (PLAs) and pay-per-click ads (PPCs). The bids for hotly contested keywords cost a lot of money to put up, but you can make do by finding moderately competitive bids for keywords that will lead to your website. This can also serve as an excellent stopgap measure in case Google changes its search algorithms that nullifies your SEO plan. Just throw a little money at these options and you’ll keep the revenue flowing while you learn more about the latest algorithm updates and adjust your website accordingly.