Neutralizing Negative Feedback On EBay, How To Stop Your Seller Page From Becoming A Sale-Free Zone

Author Chinavasion Marketing 15.4.2009. | 22:23

The impact of negative feedback

The majority of eBay sellers will usually have a pleasant online transaction experience. Unfortunately, the risk and frustration of receiving negative feedback is ever-present.

As eBay no longer permits sellers to leave negative or even neutral feedback on buyers, sellers should never underestimate the impact of negative feedback on future sales and their reputation.

It is therefore crucial that all steps are taken to:

  • Actively remove such negative feedback
  • Prevent and minimise negative feedback in the first instance

We are going to look at how to do both things over the next few weeks but first we will start by looking at how to actively eliminate negative feedback.

Understanding the eBay rules on negative feedback

EBay has clear guidelines on removing negative feedback, particularly if it is abusive in nature. A Resolution Center is also available on eBay which is for both sellers and buyers; this covers a broad range of transaction-related problems, one of which is feedback.

Removing such feedback is a different process as eBay will only remove it under very specific circumstances (

You can also Request Feedback Revision from the buyer to revise the neutral or negative feedback they’ve left.

This is usually the best approach as it enables both parties to communicate and discuss the problem which may stem from a simple misunderstanding.

Smart buyers will most likely read the comments associated with negative feedback to see what the issues were.

If eBay or the buyer refuse to remove the negative feedback, then be sure to tell your side of the story and leave a comment of your own.

Take a broader perspective

Detailed Seller Ratings (DSRs) allow you to be scored in more detail, giving a more accurate picture of the transaction experience; this includes scores for: item as described, communication, dispatch time, postage and packaging charges.

This represents the *total customer experience* and provides a very high level of transparency. You should therefore aim to provide a consistent quality of service at all times.

So, even if you are not successful in removing negative feedback, your future customers will judge your services for themselves. The better your performance is, the better your feedback and the less chance there will be that you will receive more negative ratings in the future.

A few negative ratings won’t matter to potential clients if you have:

  • A high percentage of positive feedback
  • High Detailed Seller Ratings showing a good track record of providing a quality experience to buyers
  • Favourable comments from happy customers.

So don’t worry if, you get one or two negative reviews at a time (We all know how hard Christmas can be on seller reputations).

Only transactions occurring in the past twelve months count toward your positive feedback percentage so if you rarely receive negative feedback then eventually these will “lapse” and expire from your positive feedback percentage.

Important EBay Resources


    • eBay information page covering seller feedback ( this if nothing else)
    • eBay feedback withdrawal and removal policy (
    • Removing unfair negative feedback on eBay (
    • eBay abusive feedback withdrawal policy (



So start reading these resources and begin working towards managing your buyer feedback. Your sales are sure to see increases while fees will drop.

Don’t forget to take part in our poll and let the world know how much of a problem negative feedback is on eBay.

ebay alternatives
Author Chinavasion Marketing 15.4.2009. | 22:23
Write a comment


  1. Twade June 20, 14:08

    If ebay stops letting seller leave bad feedback for dead beat buyers it will in turn into something ugly and most likely lost alot of sellers. Thats a way for sellers to tell another seller hey this is whats up make your own opion. Taking that makes as much sense as peeing in the wind. I will not use ebay as long as they stop letting people voice an opion. Get real its an opion on your way you transaction went. If you did nothing wrong dont worry if you did you know you did and shut up and get over it and dont do it again. Point being eaby will be stupid if they make this change…

  2. jojokinkaid September 5, 10:23

    There is a forum I found on the internet that is free, and helps with Ebay, PayPal, business and the law. Just post any question, the experts will answer it if it has not already been answered!

    Feedback removal is a heavy topic there.

    The forum has a lot of expert advice on it. I found advice there about how to avoid EBAY suspensions, get past PayPal limitations, also lots of detailed help on creating your own business, getting past trademark violations, VERO and lots more. Plus general advice on how best to sell on EBAY, what sells the best, how to get the best price for your product, really everything related to EBAY and internet business.

    Also advice about how EBAY really works and how PayPal really works. The inside scoop.

    Beautiful forum. I was made a moderator of the forum and I love it!

View comments

Write a comment

Leave a Reply

Special Promotions

coupon center

US and EU Warehouse Offer


Watch latest gadget videos

Make Money with Chinavasion