Facebook Status is being Threatened by Instant Messaging Apps

Author Chinavasion Marketing 1.4.2013. | 14:41

According to the Chinese NetEase tech news on April 1, the popular instant messaging applications are threatening the status of the Facebook as a giant of social network. Tens of millions of young people are turning to instant messaging applications and such social tide is sweeping across North America, Asia and Europe.


These applications include startup companies Kik, Whatsapp, KakaoTalk, LINE of NHN Group and Tencent Wechat. Combing the SMS and social networking, instant messaging bypasses wireless carriers and initial web-based social networks and provides a quick sharing method for smartphone users to exchange all the way from short text to images and even to video clips.

With 10 million fans so far, Facebook is still the world’s most popular social networking site, and in the recent years it keeps strengthening the development of the mobile field and providing the most popular Facebook applications for smartphone users. However, it’s said from some entire Silicon Valley investors that the popular instant messaging applications may be a threat to Facebook’s dominance. Maybe in the next few years, instant messaging platform can support games and other third-party applications to attract Facebook users.

However, users who use instant messaging applications still use Facebook. So far there is no sign that this social media giant starts losing its users. At the conference of this week, the company will launch an Android system, or even launch Facebook smartphone.

Nevertheless, Facebook has been forced to defend itself. Earlier in this year, it has stopped data sharing with startup instant messaging companies Snapchat, Voxer and MessageMe. And then Facebook imitated Snapchat and released a new communication tools named Poker by itself.

Author Chinavasion Marketing 1.4.2013. | 14:41
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