How Households Without Traditional TVs Get Their News and Entertainment

Author Chinavasion Marketing 19.3.2013. | 23:17

The vast majority of households in the U.S. — more than 95% — still have traditional cable or satellite television, which they use to get news and entertainment, but the number of households relying on other means of video consumption is on the rise.

There were more than 5 million households without a traditional television as of the December quarter, according to Nielsen, up from 3 million at the end of 2007. In a report released Monday, Nielsen revealed some details about how this growing population gets their video.

Two-thirds of these so-called “Zero TV” households consume video content on other electronic devices — the most popular by far being the desktop computer — and three quarters of these households still have at least one television set, which they use to watch DVDs, play video games and browse the web.


via Mashable

Author Chinavasion Marketing 19.3.2013. | 23:17
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