D.phone to Focus on the Mobile Phone Accessories Market
Yesterday, China’s largest communications chain D.phone ICT announced in 2013 that they will be focusing on the layout of high-end accessories, making the market share increases to more than 20% of its sales in the mobile phone accessories.
In early 2013, it is understood that D.phone has introduced headsets, Bluetooth headsets, mobile powers, mobile phone protective cases, and phone protectors of high-end mobile phones, among which include the magic sound headphones, Soros Jawbone, Plantronics, and Apple Certified Brand Mo Mishi and other high-end accessories brand. Meanwhile, D.phone sets up the accessories area in the stores, making them displayed in category.
The senior vice president of D.phone Qi Feng said that gradually rising with the smartphone market share, the demand of consumers for accessories is also significantly improving. Accessories have become the focus in the stores. In 2013, D.phone accessories sales will be expected to account for about 20% of total sales.