Amazon Coins Will Be A Welcome Disruption To Android Developers
Amazon have announced a virtual currency for their Android App Store, Amazon Coins, and it could be one of the most disruptive services offered by CEO Jeff Bezos to the Android community. As it stands Coins is targeted at buying applications, but if you look beyond that, there is a huge potential for disruption in the Android ecosystem which could reward Amazon, Android developers, and the consumer.
One area that immediately springs to mind is how Coins will interact with Kindle FreeTime. This is the service that provides a walled garden inside the Kindle Fire Android tablets and allows children to play and explore, with their parents reassured that they can’t run up bills or order anything from the Amazon store.
It’s the options available to Amazon if they move Coins away from an alternative way to buy apps but start to provide developers tools to use Coins as an in-app currency that really interest me. I hope Amazon will make this as simple as possible for developers to use, and provide an SDK that will work over all Android devices (not just the Kindle Fire). If so they can provide developers an alternative to Google Play for in-app purchasing. While the exchange rate at the moment is set to 1 coin per US cent, I’m sure that there will be special offers and exchange rates to kick start the program. Amazon has shown before they’re happy to buy the hearts and minds of Android developers to get them coming through their stores.
Read more at: Forbes.com