Baidu Plans to Enter African and Middle East Markets with Orange
Baidu, a Chinese internet giant, has reached an agreement with the French mobile operator Orange on Monday that starting from this year, every Android device sold by Orange in the African and Middle East markets will be preinstalled with Baidu’s customized mobile browser.
Baidu’s mobile browser has made some specific designs for data compression. Users can easily access Wikipedia, Facebook, Twitter and other popular services via preinstalled bookmarks. The aim is to cater to the rapid growth of mobile Internet users in Africa and the Middle East. According to Orange, the demand for Android devices on the Egyptian market has doubled in 2012.
Some experts believe that this cooperation will give Baidu a chance to explore overseas markets, and despite the fact that the Baidu browser is made in China, it still can be used globally. Before Baidu launched its first Android browser in mainland China, UC Web has been dominating Chinese mobile browser market for a very long time.
Orange’s vice president of Strategic Partnerships Xavier Perret said that the Baidu-Orange browser is specifically designed for Orange. Although he didn’t disclose the conditions of terms between the two sides, he conveys a message that the user experience is their main focus rather than revenue.
Already available in Arabic and English, a French version of the browser will be coming soon.