Android vs Apple vs RIM Blackberry: Blackberry Is in Trouble

Author xlxmarketing 11.10.2011. | 15:15

By Shirley Shi

US mobile marketing trends show, according to internet marketing research company comScore, a rising trend in Android devices whereas RIM Blackberry has recently seen its market volume on a sharp decline. Meanwhile, Apple is unaffectedly and stably keeping its position on the mobile market. However, despite the new iPhone 4S coming out very soon, the dissatisfaction with the not-so-innovative device will only help Apple’s worth slightly increase in the near future.

android vs apple vs blackberry

In August of 2011, Android accounted for 43.7% of the smartphone share in the US, which means it has captured 36,900,000 people among the 84,500,000 US smartphone users. Their popularity is no surprise as the average monthly growth for Android devices has climbed by 5.6% each month on average, in comparison to Apple jumping from 26.6% market share to only 27.3% over the past few months. Both Android and Apple grew, however, at the expense of RIM, which decreased from 24.7% to 19.7%.

Apple Android BlackBerry Graph

However, how can Android enjoy such a huge growth period while consumers all over are crazy for the iPhone? Well, we owe this to Apple’s stance on its new phones. Not only are they priced far above what many can afford, the lack of news regarding new iPhones is also angering many. Apple launched their Verizon series iPhone in March without introducing much about its next phone so when Apple released the iPhone4S, we were all waiting for the iPhone 5.

In the end, how long can you wait for the iPhone? Not long, apparently, as indicated by the booming Android popularity. But if Apple had mass produced a great variety iPhone with different pricing levels, the situation on the mobile market would have been quite different now.

Author xlxmarketing 11.10.2011. | 15:15
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