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Have you ever wondered what separates the average sellers on eBay and the good eBay sellers and the good eBay sellers from the great? The answer might not be products but policy. Here are three simple rules that will generate more sales if followed on eBay.

Forget the fee hikes, never mind the listing changes. The single most terrifying aspect of eBay these days is the prospect of getting lumped with a whole lot of negative feedback just because it’s Christmas, shipping companies are overwhelmed and customers are impatient. David Tsang explores the dangers of negative feedback and how sellers can eliminate or neutralize it when it happens.

The Olympics haven’t been the only things making a splash on the Internet this month with eBay contortions and Amazon plans also causing a stir. check out more inside.