Nearly 75% Of All Smartphones Sold In Q1 Were Android

Author Chinavasion Marketing 16.5.2013. | 22:32

Gartner has just released its Q1 figures for mobile handset sales, and the key takeaway is that Android continues to steal the show, led by handset maker Samsung. Google’s mobile platform now accounts for nearly 75% of all handset sales, a jump of almost 20 percentage points on a year ago, and equating to 156 million devices sold in the three-month period. With the number of mobile handset sales up by a mere 0.7% on a year ago, it’s clear that higher-end devices are very the much growth engine for the mobile industry at the moment.

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Although Samsung does not release exact sales figures for its devices, Gartner estimates that the Korean giant is the biggest of them all: it accounted for almost 31% of all smartphones sold in the period, with Apple in number-two with 18%. It’s quite a change from last year, when the two were nearly level, with just 5 percentage points separating them. The widening gap, and Samsung’s growth, will continue into the quarter ahead, it seems, led by the popularity of the company’s newest flagship model.

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On the other hand, the fact remains that at least some appear to still be holding out for the next iPhone rather than going for the iPhone 5; and Apple meanwhile is still holding back from releasing new, low-cost models that might help it along more in emerging markets and compete more comprehensively against the huge range of Android devices out there.

Read more at TechCrunch

Author Chinavasion Marketing 16.5.2013. | 22:32
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