China Telecom: “Love Games” Users Breaking 120 Million!

Author Chinavasion Marketing 9.5.2013. | 13:13

According to the CEO of China Telecom Zhang Peng, China Telecom’s website “Love Games” (game.189.cn) revealed today that its users exceeded 120 million, 30% of the visitors end up paying the games, which proofs that it’s a big success. And for some good games, the rate goes to 45% or even 50%.

IResearch data shows that the number of people who play phone games everyday account for 47.6%, and the users that spend 10-30 minutes for the gaming account for 33%.

“Love Games” (game.189.cn) is the name of the game business of China Telecom. At the current stage, the website is responsible for providing its own brand Tianyi smartphone users with the high-quality, stand-alone and networked games. The website covers a wide range of games, including role-playing, action fighting, sports competition, shooting flight, strategy and operation, puzzles, chess, adventure and so on.

For the billing platform, in addition to the China Telecom’s own payment platform, it also integrates a third-party payment to better meet the needs of users.

 

Author Chinavasion Marketing 9.5.2013. | 13:13
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