If you veil the mystery of the electronic goods for Chinese lunar New Year in 2013, you will find out that consumer habits have gradually changed, people love to buy electronic items for comfort and enjoyment. Portable, convenience and fun are becoming three primary factors for people buying electronics online or offline. Recently, the data of Chinese consumer electronics has displayed that Gome, a Chinese electronics giant ranks at the 1st with its brand value of RMB 73.958 billion (US$ 11.774 billion).
Among the top 300 Chinese Valued Electronics Supermarkets, Gome stands out in this field by being increasingly and widely scored for its distinctive brand image, lower product price, and diversification and customization of products. Gome defeated its old rival Suning by ranking first in the annual growth advantage to become the industry leader in electronic stores, Suning steps back to the second place.
Gome staff said that Gome Group’s timely and appropriate business strategy played a crucial role. She said: “On the one hand, we keep up with the wave of e-commerce development, create a positive business platform to cater to consumer’s demand of seeking a portable and a convenient product; On the other hand, we continue to adjust our business model to focus on the value of experience and the environment of the store for consumers and to create a comfortable, enjoyable and fun purchase atmosphere.